We respond to all inquiries

Please kindly Contact us. All arrangements are supported, so please email us if you have the experience you expect. We will contact you as soon as possible.
[email protected]

Operation Member

Project Manager / Yamagata’s Tour Guide / Hideyasu TASE 田勢秀康


He travels abroad with a variety of hobbies, including heli-skiing in Canada, camping in Alaska, obtaining a plane license in California, golfing in Hawaii and Bali, and cruising on a yacht in Vancouver and more. At the same time, he had an airline connection in his job of an advertising company, gaining the opportunity to travel from Europe to various parts of North America. He still go abroad on skis and yachts. In January 2018, moved from Motoazabu, Minato-ku, Tokyo to Shirataka-cho, Nishi-Okitama-gun, Yamagata Prefecture. He have an old private house cafe in Yamagata. It offers paragliding and soba making experiences. Even now, he often goes to Bali to buy coffee beans. As a migration concierge, he guides tours and advises on migration to all over the world.

CEO / Wataru Takeyama 武山和

He wants to make this brand big for the world. He founded this company in 2015 as a onsen, hotel consultant. Since 2017, he have been providing people around the world with the opportunity to interact with the secret resources of local cities in Japan. This premium toy box aims to make that happen. He feels Japan is a small island country and closed culture. He would like to make Japan open to the world.


We are formed with your consideration. We also accept requests from hotels in Tokyo, overseas agents (DMC, TTA) and domestic agents at any time.
Inquiry mail form

Flexible planning and special response, Japan Tours by Premium Toy Box

Special arrangements are available on demand. Such as hotel pick up, additional or combined custom service, accommodation to family with children, allergies (Celiac, Shellfish, Nuts etc.) and food regulations (Gluten free, Halal, Kosher, Vegetarian, Vegan etc.), super VIP arrangement, accommodation and so on. Please contact us for further details of such services.

The true your Experiences largely depends on one’s own understanding of own and the customs behind it.

We know that, as a traveler to Japan, you have probably looked for good sushi restaurants in the each area or have already made some reservations. We are here to make your experiences in Japan even deeply than it already is. Here’s why you need us: It’s very difficult to get a proper understanding of Japan and the Japan industry from English-speakers in Japan. Our services are all designed to make this a realistic experience for you. You will get know what makes your experience good time through proper knowledge and real-time experience.


Company Name


Head office

山形県天童市中里5丁目12番8号 / 9940064

Phone Call


Official E-Mail

[email protected]


平成27年2月9日 / Feb 9th, 2015


代表取締役CEO 武山和 / Wataru TAKEYAMA

Providing Service

宿泊施設経営代行、プロデュース事業、企画コンサルティング、観光事業、AI・ARカメラ事業、中国深圳市に関する事業相談、デジタルエージェンシー事業 / Accommodation management agency, Inbound Tourism business, AI AR camera business, Business consultation about Shenzhen, China, Digital agency business

Our Value

Trip Advisor Experience, Get Your Guide, Bokunなどによる一連の体験販売のコンサルテーションを強みとしています。特に、Bokunによる自社サイトWEB予約システムの導入は国内随一です。







1, FLOW: 人の流れを生み, 空間を活性化する
2, LINK: 言語の壁を超えて海外と日本を繋ぎ、戦うためのフィールドを醸成する
3, FLEXIBLE: 柔軟な対応,柔軟なコミュニケーション戦略,柔軟なサービス提供