The pleasure of experiencing with our excellent Guides and Japanese resources.

- Since 2015 -

You can share Japanese culture all over the world.

Who we are

We are a tour consulting group working to bring Japanese culture to Japan and the world.

Why we are

We define a company and technology that has been around for more than 30 years as culture.


Where you are

Are you seeking something different? An opportunity? We invite you to join the our community.


How it starts

Our tours are held every day. It takes place everywhere, and nowhere, both at the same time. Don’t worry, you will find us.

Find your activity

What makes trip so alluring? We believes the answer is person in local area. That’s why we have made our entire focus on you – the person = Concierge = Key-person. Your style, your ideas, your creativity. Go on – Try, share and experience now!

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Stay Local Place

We’ve worked for over 5 years to offer you the best possible staying local city. Now, all you need to do is press ‘Yamagata Local Stay’. You can also experience paragliding and soba making.
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Premium Whisky Tour

We all want to change the world. But when you talk about change, don’t you know that you can choice us out. Don’t you know it’s gonna be alright?

A good experience will get you a Life with depth.

A good attitude will get you a time with depth. We have a great opportunity for experienced to join our tour. We specialize in local areas in Japan.

Dating with us in the medium to long term.

There are more than 200 countries in the world. 8 billion people live. It is said that one person has a 7.3 billion chance of meeting someone else.

The head office is located in Tendo City, Yamagata Prefecture in the Tohoku region. It is 300 km from Tokyo.

Please kindly contact us before booking.

Premium Toy Box (SHISEILABO INC.) is a company that set forth to boldly have where no other company has gone before, and to get as many individuals to walk barefoot across the world, leaving beautiful and temporary foot marks behind. When we started, we had no clear vision as to why we wanted to get people to do that. Today, 20 years later, we are still kinda confused.

Do what you want, not what we say.

Please let us know what you want to experience.
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Coming Soon.

We are currently planning a tour to drink and enjoy beer (sake and whiskey) while renting the rooftop of a Tokyo building to capture the best views.

Share, made simple.

Everyone can think, but not everyone is enjoy. What makes the difference is the keen eye for detail and beauty.


Tsukiji Sushi Making with Sake dirinking

This is an opportunity

We want to create something that does more than just look nice on a page. How are the creative stories of the future going to look like?

Winery Tour Yokohama

This tour takes place in Yokohama city. There are two options: a tour to visit the winery and a dining and culinary experience at the winery.

Fish experience in Iwate

This tour takes place in Morioka city. There is a tour to visit the old fish restaurant and cut fish and eat experience.

Whisky Tour At Tokyo

This tour takes place in Ginza, Tokyo. Endless whisky possibilities start with a single possibility that enjoy to expand further than ever before.

Please kindly contact us if you have some outstanding issue before booking. Via Email We are prepared to deal with our customers in a flexible manner. (Including cancellation policy and terms of service) You can experience Japanese culture with local people. Having flexible planning and special response, Japan Tours via Premium Toy Box. Special arrangements are available. Such as hotel pick up, additional or combined custom service, accommodation to family with children, allergies (Celiac, Shellfish, Nuts etc.) and food regulations (Gluten free, Halal, Kosher, Vegetarian, Vegan etc.), super VIP arrangement and so on. Please contact us for further details of such services.


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